OUR STORY
Crafted with Love, Defined by Quality
Each piece in our collection is handcrafted in small batches within our
in-house studio, where precision meets passion. Every item undergoes a rigorous quality check, ensuring that only the finest creations reach you.
With a global presence that spans the international market, we proudly embody the essence of Indian craftsmanship. From design to delivery, every step is a testament to our commitment to excellence.
Proudly Designed and Made in India, for the world to cherish.
DIR 69 - A Legacy Born Of Memories
In the nostalgia-tinged haze of days gone by, a humble number plate sparked a legacy. DIR69, the license plate of our family's first car, evokes memories of laughter, adventure, and the unbridled joy of simpler times. This cherished relic inspired our label's namesake, a homage to the past and the magic that unfolds when memories are woven into every thread.
Founded by designer Tanu Bagai, a graduate of the prestigious
National Institute Of Fashion Technology, New Delhi, our story is one of heritage, where vintage charm meets modern luxury, and the essence of nostalgia; distilled into every stitch, every pleat, and every fold.
Join us on a journey where the past meets the present,
and the beauty of remembrance is reborn.